OXO Measuring Cup
In my ongoing pursuit of a cup of coffee perfectly to our taste, I came across OXO products. I found them because they make measuring cups that allow you to see the measurement from above the cup, rather than holding it level with your eyes as you pour. The first one I got was their 2 oz jigger that measures in oz and tbs. I loved it so much I graduated to their measuring cups.
The Japanese have a concept of rethinking and continual improvement and this American company seems to have brought that concept home as they tweak the design of a number of everyday items.